About this ‘39 Ford Deluxe:
The De Luxe Ford line was introduced in 1938 to give buyers the option to have a car that was more upscale than the base model but not quite as expensive as the ‘luxury’ Lincoln. The term “DeLuxe” was first from 1930 until 1941 to specify the car’s upscale trim
The ‘38 DeLuxe had similar identifying features of the ’39. The ’38 included a sloping hood and an ornamental heart-shaped grille, whereas the ’39 DeLuxe was modified to have a sharp v-shaped grille with vertical bars.